Services

Services for sport, entertainment and live events.

Six connected services for athletes and performers, clubs and federations, brands and event organisers. Engage us for one, or combine several under a single agreement with one point of contact.

01 · Talent

Talent & Athlete Management

We look after the business side of an athlete’s or performer’s career, so they can concentrate on training and performing.

Work is planned season by season, with clear priorities, one point of contact and regular reviews.

  • Career planning and goal setting
  • Commercial and contract support
  • Personal brand and image rights management
  • Scheduling, appearances and commitments
  • Media training coordination
  • Travel and logistics
Tennis player hitting a forehand on a blue hard court, seen from above

02 · Live events

Event Production & Management

We plan and run sports events, concerts and corporate events, from the first concept to the final report.

One team holds the budget, the schedule and the suppliers, and stays on site until the venue is handed back.

  • Concept and creative direction
  • Budgeting and event planning
  • Venue sourcing and permit coordination
  • Production, staging and technical delivery
  • On-site operations and guest management
  • Post-event reporting
Blue and white stage light beams over a live event crowd, seen from behind

03 · Commercial

Sponsorship & Brand Partnerships

We connect brands with sports and entertainment properties where the fit is genuine.

We shape the proposition, approach the right partners, and make sure every agreed right is delivered and reported on.

  • Sponsorship strategy
  • Partner identification and outreach
  • Proposal and presentation preparation
  • Activation planning
  • Rights delivery and reporting
Two professionals shaking hands across a desk in a bright white office

04 · Content

Media & Content

We plan and produce content around athletes, events and partnerships, and coordinate how it reaches audiences.

Content is planned alongside the event or campaign from the start, not added at the end.

  • Content planning and calendars
  • Photo and video production
  • Broadcast and streaming coordination
  • Social media content
  • Press and PR support
Broadcast video camera on a tripod facing a purple-lit event stage

05 · Guests

Hospitality & Experiences

We design and host hospitality around sports and entertainment events for guests, partners and corporate clients.

Arrangements are confirmed in advance, from arrival to departure.

  • VIP and corporate hospitality
  • Fan and guest experiences
  • Tickets and hospitality packages for events we organise or deliver
  • Meet-and-greets
  • Travel and accommodation coordination for event guests
  • On-site guest assistance
Round banquet table with white linen, glassware and a wildflower centrepiece in a sunlit marquee

06 · Advisory

Consulting & Advisory

We advise clubs, federations, brands and promoters that want to hold events or build a presence in the UAE and the wider region.

Advice is practical, scoped in advance and delivered in writing.

  • Market entry advice for the UAE and the region
  • Event and venue feasibility
  • Commercial strategy for clubs and federations
  • Partner and supplier selection
  • Project management support
Rows of empty green stadium seats beside a stairway with yellow step edges

Who we work with

Six kinds of client, each with different needs.

What each type of client can engage us for.

Athletes & performers

Career management, commercial support and logistics.

Clubs & teams

Events, partnerships, content and commercial planning.

Federations & leagues

Competitions, sponsorship and advisory support.

Brands & sponsors

Partnerships and activations around sport and live events.

Promoters & venues

Production, operations and guest management.

Corporate clients

Corporate events, hospitality and brand experiences.

How engagements work

Four steps, agreed in writing.

The same steps apply to every engagement, whatever its size.

  1. Discover

    We learn about your goals, audience, timings and constraints, and confirm whether we are the right fit.

  2. Plan

    We prepare a written proposal and a budget. Work starts only once both sides have signed an agreement.

  3. Deliver

    We carry out the agreed scope, with a named point of contact and regular updates along the way.

  4. Review

    We report back against the brief, close out suppliers and issue the final invoice.

Agreements, pricing and payment

Every engagement is scoped and agreed in writing before work starts. The agreement sets out the deliverables, the fees and the payment terms.

  • Pricing is quoted per project in UAE dirhams (AED), with VAT added where applicable.
  • Invoices are issued against the signed agreement.
  • Tickets and experience packages for events we organise or deliver are confirmed in writing and paid at booking, by payment link from us or through an authorised ticketing platform.
  • Payment is by bank transfer or, where offered, by card.
  • Card payments are processed by third-party licensed payment service providers.
  • TFC does not store full card details.

Tell us what you are planning.

Share a short brief. We will come back with next steps and, where there is a fit, a written proposal.

Get in touch