Sports · Entertainment · Events

Sport and entertainment, managed end to end.

TFC is a Dubai-based company that manages talent, produces events and builds brand partnerships across sport and live entertainment.

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Who we are

One team for talent, events and brand partnerships.

TFC works across sport and live entertainment from Dubai. We plan carefully, agree everything in writing and stay involved until the work is complete.

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Who we work with

  • Athletes & performers
  • Clubs & teams
  • Federations & leagues
  • Brands & sponsors
  • Promoters & venues
  • Corporate clients

What we do

Services that cover the whole project.

Each service can be engaged on its own or combined into a single programme under one agreement.

Talent & Athlete Management

Representation and career management for athletes and performers, from scheduling and logistics to commercial opportunities.

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Event Production & Management

Planning and delivery of sports events, live shows and corporate events, from concept and suppliers to on-site management.

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Sponsorship & Brand Partnerships

Partner matching, sponsorship agreements and activation management for events, rights holders and brands.

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Media & Content

Planning and production of photography, video and social content around athletes, events and brand campaigns.

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Hospitality & Experiences

Guest programmes, hospitality set-ups and tailored experiences for corporate clients and partners at sports and live events.

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Consulting & Advisory

Practical advice on event strategy, commercial planning and operations for clubs, federations, venues and brands.

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Sectors

Three sectors, one way of working.

We focus on sport, live entertainment and corporate events, and often combine them in a single project.

Sports

The commercial and operational side of sport.

We work with athletes, clubs, federations and leagues on representation, events and partnerships, so they can stay focused on performance.

  • Representation and career management for athletes
  • Tournament, matchday and fan event production
  • Sponsorship programmes for clubs, teams and events
  • Content and media support around competition
Tennis player hitting a forehand on a blue hard court, seen from above

Music & live entertainment

Live shows, planned and delivered in detail.

We work with promoters, venues and performers to plan and run concerts, festivals and live shows, from the production schedule to the last load-out.

  • Production planning, scheduling and site management
  • Artist and performer logistics
  • Venue, supplier and permit coordination
  • Sponsor integration and on-site activation
Blue and white stage light beams over a live event crowd, seen from behind

Corporate & brand events

Events that represent your brand well.

We plan launches, conferences, client evenings and hospitality programmes for companies and brands, with the brief, budget and schedule agreed at the start.

  • Product launches and brand activations
  • Conferences, gala dinners and client events
  • Hospitality programmes at sports and live events
  • Guest management and on-the-day coordination
Round banquet table with white linen, glassware and a wildflower centrepiece in a sunlit marquee

How we work

A clear process from first call to final invoice.

Every engagement follows the same four steps, so you know at each stage what happens next and what it will cost.

  1. Discover

    We learn about your goals, audience, timing and constraints, and agree what the project needs to achieve.

  2. Plan

    You receive a written proposal and budget, and both sides sign an agreement before any work starts.

  3. Deliver

    One team manages talent, suppliers and schedules, and keeps you informed at every stage.

  4. Review

    We report on what was delivered against the plan and issue the final invoice.

Our principles

How we approach every project.

One accountable team

A single point of contact coordinates everyone involved and answers for the whole project.

Written agreements

Scope, deliverables, fees and timings are agreed in writing before work begins.

Attention to detail

Schedules, suppliers and guest arrangements are planned and checked well ahead of the day.

Discretion

Client, talent and partner information is treated as confidential and shared only where needed.

Planning an event or looking for representation?

Tell us what you have in mind. We will arrange a call to discuss scope, timing and budget.

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